/gruːm/ To tend carefully as to person and dress; make neat or tidy.

Yes, you're dashing, handsome, intelligent and humourous, but often an unwieldy beast. Step 1: Ditch all thoughts of supermarket aisle offerings that smell like a high school change-room. Step 2: Equip your kit and enhance your regime with these masculine hair, skin and shave products made from top quality ingredients, crafted with care to keep you looking and feeling your best. From treatments for your 'stache to manly bath soaks or adventurous solid colognes, we're sure that you'll never go back to those dark times before you knew better. Scrub up!